As part of the largest global distribution of figures in Madame Tussauds’ history, Taylor Swift in her iconic Eras Tour outfits will be coming to locations worldwide. 13 distinct figures, featuring outfits directly from the concerts, can be enjoyed now up close and in person.
“This is the most ambitious project in Madame Tussauds’ 250-year history which only feels right to reflect the stratospheric status of Taylor Swift,” said Danielle Cullen, Madame Tussauds’ Senior Figure Stylist. “We’re honoured to have worked closely with fashion houses like Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate some of the Taylor Swift | The Eras Tour’s most iconic looks – many of which will have special significance to the cities the 13 new figures will call home. It feels a fitting celebration to give Swifties the chance to commemorate moments from this once-in-a-generation tour in a way that only Madame Tussauds can.”
Taylor Swift, from Orlando to Hollywood and beyond
Madame Tussauds locations are all over the world in major cities, much like how Taylor Swift herself toured country to country. Fans flew, drove and trekked their way to concerts. But now, thanks to the magic and artistry of the Madame Tussauds experts, you can see Taylor’s outfits closer than ever before.
The Madame Tussauds team states, “A team of more than 40 highly skilled Madame Tussauds artists has been working tirelessly for 14 months on the exciting project, which features each of the 13 figures dressed in a unique fan-favourite look from Taylor Swift | The Eras Tour…Today’s launch marks the biggest undertaking by Madame Tussauds since unveiling seven Harry Styles figures in 2023 and eight Lady Gaga figures in 2011. Rolling out across the world-famous entertainment brand’s global estate, the new figures will appear in the Amsterdam, Berlin, Blackpool, Budapest, Hollywood, Hong Kong, Las Vegas, London, Nashville, New York, Orlando and Sydney attractions, with a touring figure kicking off its residency in Shanghai.
Taylor Swift’s Eras Tour Outfits
In the United States, no figure’s outfit will be the same. In fact, each outfit is representative of a different album era.
- Speak Now in Hollywood: dressed in the lilac Nicole + Felicia embellished ballgown featuring a spectacular ombre tiered tulle skirt specially recreated by the designer for the new figure. The look is finished with a complementary blue to purple detailed bespoke Rebel microphone, the company behind the original microphone designs Taylor used during Taylor Swift | The Eras Tour.
- Fearless in Las Vegas: the gold-fringed Roberto Cavalli mini-dress worn throughout Taylor Swift | The Eras Tour was specially recreated by the designer for this new figure and is accompanied by crystallized Christian Louboutin knee-high boots, donated by the fashion house, and a matching gold-to-black glittered bespoke Rebel microphone.
- Midnights in New York: the multicolored tinsel jacket, midnight blue Zuhair Murad embellished playsuit with fringe detailing, matching garter and matching crystallized boots have all been recreated by the talented Madame Tussauds studio artists, accessorized with a midnight blue glittered bespoke Rebel microphone.
- reputation in Orlando: dressed in the iconic black sequined Roberto Cavalli catsuit with red snake embellishment detail and matching Roberto Cavalli boots, recreated especially by the fashion label, this look has been a staple across the Taylor Swift | The Eras Tour. The look is complete with matching bespoke Rebel microphone.
- evermore in Nashville: taking inspiration from Taylor Swift’s | The Eras Tour’s Nashville performance, the new figure is styled in a replica of Etro’s enchanting floor-length mustard colored dress. The look is finished with matching bespoke Rebel microphone.
